Free PHP Scripts by Gscripts.net

The script parses XML feed from pay-per-click (PPC) networks and fetches ads to the browser (output controlled by template).

Fraud Prevention

You can reduce the possibility of unintentional fraud by optionally using JavaScript to output ads. This will prevent search engine spiders and other automatic software from following such links.

Sorting Algorithm

There are two essential parameters that influence the effectiveness of your affiliate ads:

1. cost-per-click (CPC)
2. click-through-rate (CTR) or the number of clicks per thousand impressions

PPC networks disregard the second parameter completely in their XML feed, i.e. they always serve results with the highest CPC first. With this script, you can override this sorting algorithm by applying positive modifiers to the words that you believe will improve the effectiveness of an ad and negative modifiers to the words that you believe will reduce it. For example, an ad that contains the word "free" is likely to generate more clicks than an ad packed with dollar signs, which means that it can be more profitable even with lower CPC.